#13 - Dokyou Hero

Design: Hero section concept for an imaginary company.

Goal: Creating a minimalist hero section that is packed with information but doesn't feel overwhelming.

• Mentioned that getting started is free on the CTA buttons to increase conversion.

• Included a short testimonial with 5 stars to communicate user satisfaction.

• Added a screenshot from the app's UI to show users exactly what to expect.

• This also helps with showing the app's features. People can tell what it's doing without scrolling further.

• Financial services are usually hard to understand. Taxes are especially confusing and scary. To make the service more approachable and easy-to-digest, I used very simple English and kept the language informal.

• Included a demo video and mentioned its length, so that people know it's an easy time investment.

• Used a limited color palette to highlight the CTAs better and avoid overwhelming the user.

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