Anardarah Energy Drink
The Roots of the Brand Name
The name "Anardarreh" stems from the Persian words "anar" (pomegranate) and "darreh" (valley).
This captivating name draws inspiration from a mountainous locale in the city of Herat, Afghanistan, a place cherished by the brand's owners.
"Anardarreh" flawlessly captures the brand's essence: a connection to nature, a sense of adventure, and a taste of Afghanistan's distinctive flavors.
Brief: Design Strategy Summary
Key Points:
Conveying a Sense of Excitement, Freshness, Adventure, and Energy
Avoiding a soft and gentle appearance like dairy and organic food companies
Competitors: Alokozay and Monster
Additional Details:
Client admires logos of Barbican, Heineken, EFES, Tuborg for their bold, energetic, and international feel.
Priority is using "Anardarah" spelling (English) for logo on bottles and packaging / 2024