What if Booking.com offered costume services for tourists? This concept progressed into reality following extensive research into both Booking.com and Swedish culture during my work on the Swedish page.

Why Costume services?

Integrating costume services into Booking.com sprinkles a bit of magic into the travel experience, offering tourists a delightful and immersive way to dive into Swedish culture. Imagine not just visiting Sweden, but stepping into its rich traditions by wearing traditional Swedish attire. Here’s how this fabulous service adds value for our adventurous travelers:

• Cultural Immersion:

  • Travelers don’t just see Swedish culture; they live it! Donning traditional costumes lets tourists walk a mile (or a kilometer) in Swedish shoes, deepening their appreciation of local traditions and history.

• Memorable Experiences:

  • Forget the typical tourist photos! Wearing traditional costumes makes every snapshot Instagram-worthy and every moment unforgettable. It’s an experience that turns a great trip into an extraordinary adventure.

Would user really need it?

• Desire for Unique Experiences:

  • Today’s travelers want more than just another trip; they want a story to tell. Costume services provide a rare and exciting way to experience Sweden that’s sure to make any itinerary stand out.

• Enhanced Engagement:

  • Forget passive sightseeing; this is all about active participation! Costume services engage tourists deeply with their destination, making every moment more fulfilling and delightful.

Existing booking.com

Why Booking.com: "Booking.com's design seamlessly blends functionality with aesthetic appeal, ensuring a user-friendly experience for travelers worldwide." "Their intuitive interface and visually engaging layout make booking accommodations a breeze, setting a high standard for website design in the travel industry.

Research & Approach: In my initial approach, I focused on replicating Booking.com's brand identity, structure, and tone of voice, thereby gaining a comprehensive understanding of the platform.

The website employs a vertical layout designed to ensure strong user interaction. Consistent spacing throughout the pages plays a crucial role, with careful consideration of negative spacing and eye flow, guiding users seamlessly through the necessary steps.

Replication & Analysis

Possible service expansion

My aim is to create a user-friendly and interactive page for the costume providing service, an additional feature for Booking.com, while ensuring it aligns with the brand identity of Booking.com.

Layout

Design

Reference

Booking.com

Contact

suseemounica@gmail.com