Visual Identity: Fame Community

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The Fame Community is a unique space for women, where each can uncover her and find harmony between body and soul. It is located in Ivano-Frankivsk, Ukraine. Primarily, Fame focuses on the following areas:

•  Healthy body (There are yoga classes, dance sessions, and various lectures from qualified medical professionals)

•  Inner aesthetics (Acting and public speaking classes, image, etc.)

•  Community (Brunches, retreats, and other events aimed at providing space for women to meet and socialize)

Solution

The corporate image aimed to convey the community philosophy. Therefore, to achieve this goal, femininity and masculine grunge were harmoniously combined in the brand style. This was done to emphasize the diversity of women's characters and behaviors. The main message: "You have the power to choose who you want to be". The combination of diverse narrative photographs seamlessly aligns with restrained graphic elements, enhancing the shots' character and emotional depth. "We are who we are. Just like you."  Genuine. Strong. Purposeful. Bright. Sophisticated. This evokes trust and leaves unforgettable impressions from every encounter within the Fame Community space.