OUTsider Fest - Event Branding & advertisement

OUTsider Fest is an indie arts festival that focuses on Queer and marginalized identity. It revels in the blurring of lines and showcases the voices outside the status quo. It's a transmedia experience, hosting conferences on a myriad of subjects, performance art, galleries and interactive art experiences. Designing for an event that refuses limitations and rejects conformity was a difficult challenge, and one that I felt I had the tools and understanding to accomplish. The task - create a theme for the next festival and design a loose branding system that could be applied to the marketing. It needed to be punchy, provocative, and out of the ordinary. The project demanded to look at design trends and rules and intentionally break some of them to accomplish a design that was true to the spirit of the festival.