Gym Website - Case Study
Basic Gym: Trening Center from Norway
Basic Gym is the best local trening center in Gjøvik, Norway. The gym is spread over three spacious levels, and offers top equipment, sport nutrition and personal trainers.
Project Overview
The project involved website redesign & development of a new website for Basic Gym. With a focus on providing best trening enviroment, and beeing an oldest local gym, Basic Gym needed a modern, user-friendly website to effectively showcase the gym attract new members, and retain existing ones.
👨🏻💻 Role & Duration
- Company: Basic Gym
- Role: UI/UX Designer & Web Developer
- Duration: 2 months
📁 Scope of Work
- Website Redesign
- UI/UX Design
- Web Development
- SEO
- Branding
The Problem
Basic Gym had a slow, outdated website that didn't effectively communicate brand's message or values. The website wasn't optimized for mobile devices and SEO, which lead to lack of bookings on the website. They needed to diferentiate from competiors, as the first and best local gym in Gjøvik.
Goals & Objectives
The goal of the project was to improve the Basic Gym online visibility, provide an effective platform and a modern website for showcasing the benefits of the gym and their offeiring, attract new members, and integrate a user-friendly online membership system that allows people to sign up and pick a monthly membership plan.
🎯 Business Goals
- Improve visual appeal of the webste
- Improve user experience
- Integrate a online membership system
- Mobile responsive website
- Showcase benefits for members
- Attract new members
- Rank higher in local search (SEO)
🙂 User Needs
- View informaton about the gym benefits & offering
- Ability to sign up and pick a monthly memmbership plan online
- Detailed information about the gym equipment & pricing
- Fast loading website
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
- Branding
🚀 Launching
- Development
- Testing
- Quality Assurance
- Deployment
Solution
The solution that was implemented to address the business goals & user needs for the Basic Gym new website, included the following:
✅ Clean & Modern Design
New website had a clean, modern design, better user experience, improvied visual appeal and high-quality images to showcase the gym.
✅ Easy-To-Navigate
Clear structure provided users with the information they needed quickly and efficiently, including location, contact details, benefits for the members, pricing and online membership system.
✅ Mobile Responsive & SEO Optimized
A mobile-responsive website provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the gym online visibility and attract more potential members.
✅ Online Membership System
As part of the redesign, a user-friendly online membership system was integrated directly into the website. This allows visitors to sign up online and pick a monthly membership plan, reducing administrative tasks and enhancing the overall efficiency of the gym operations.
✅ Showcasing Local Character of the Gym
The redesigned website aimed to effectively showcase Basic Gym as the best and oldest local gym. Through compelling content, testimonials, gym galleries, and informative resources, visitors gain confidence in the gym's capabilities and feel empowered to sign up for a membership.
✅ Fast Loading Website
Through the redesign of Basic Gym website with a focus on fast loading times, the gym gained increased user engagement, reduced bounce rates, and improved search engine rankings, ultimately enhancing its online presence and driving business growth.
Results & Outcomes
The website redesign for Basic Gym Training Center successfully achieved its goals. With a modern & user-friendly website, Basic Gym is better positioned to engage with its target audience, drive conversions, and maintain its status as the best local gym. As a result, gym saw an increase in website traffic, improved user engagement, strengthened brand identity, and improved conversion rates, leading to 50% more mebership sign up's from the website. Also, as a result of a fast and SEO optimized website, Basic gym ranked #1 in a local Google search for gyms.
📈 Business Results
- Increase in the number of membership sign up's by 50%
- Ranked #1 in a local Google search
- Strengthened brand identity & credibility
- Increase members loyalty
- Professional & trustworthy look
🙂 User Feedback
- Users liked the easy way to sign up online and pick a membership plan
- They liked clear & concise structure of the website
- Users loved the detailed informations and pricing info
- Appreciated the speed & mobile-responsiveness of the website
Client Feedback
" Working with Dejan to redesign our gym's website was a game-changer! Our new website looks great, which has led to more people signing up for memberships.
Now, when people search for gyms in Gjovik, we're the first ones they see. Dejan really knows his stuff, and we're thrilled with the results! "
Magnus Viflat
Owner of Basic Gym
