English Day Visual Identity - I.E. Salesiana La Paz

The visual identity project for the "English Day 2023" event was conceived with the aim of conveying the importance of English language proficiency as a fundamental tool to unlock global opportunities. Focused on highlighting the activity of the Spelling Bee, a color palette was adopted that evoked warmth and vitality, with yellow, orange and brown tones, complemented by the Chewy typeface, which provided a dynamic and friendly style. The central image of the event was the iconic bee of the Spelling Bee, symbolizing the challenge and self-improvement associated with learning English.

This visual identity was effectively deployed in a variety of formats, from banners for live streams to social media covers, as well as in social media stories that offered music recommendations in English, event highlights, inspirational quotes about language learning, and interviews with students and teachers, underscoring the importance of celebrating "English Day" at the institution and the positive impact of English proficiency on access to English global opportunities.