Key Features to Look Out for in Marketing Automation Tools

Marketing automation goes way beyond just fixing one business hiccup. It tackles a bunch of challenges in your direct selling gig, making things smoother and boosting your chances of success. But before you jump into picking out the right marketing automation tools, there are some important things you got to think about: 

1. Integration: Make sure it works with what you already have. 

2. Key features: Look for important stuff like email tools and stats. 

3. Scalability: Check if it can handle your growth. 

4. Ease of use: Be sure about its user-friendly interface. 

5. Total cost of ownership: Think about how much it'll cost you in the long run. 

6. Reputation of company: Check out what people say about the company. 

7. Customizability: See if it can be changed to fit your needs. 

8. Customer support: Make sure you can get help when you need it. 

9. Others: See what else it offers, like keeping your stuff safe and updated. 

10. Implementation time: Figure out how long it'll take to set up. 

Source: https://www.epixelmlmsoftware.com/blog/marketing-automation-direct-selling