McVities Dunk Time

The Dunk Time Facebook Game by McVitie's successfully engaged users, fostering brand interaction and loyalty through immersive gameplay and enticing rewards.

  • The launch of the Dunk Time Facebook game achieved remarkable success, significantly boosting user engagement across diverse demographics. The thoughtfully designed interface and gameplay mechanics not only attracted players but also encouraged prolonged interaction with the brand.

    • Increased Participation: Attracted a significant number of users, leading to high levels of engagement.

    • Prolonged Sessions: Engaging gameplay resulted in extended playtime, enhancing user experience.

    • Heightened Brand Exposure: The game’s allure and integration with Facebook facilitated social sharing, amplifying McVitie's online presence and brand recognition.

Joanne Belcher
Product Design experiences that delight and inspire...
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