Brand Archetype Series: The Jester

Next up on our weekly brand archetype spotlight: The Jester 🤪

As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.

In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.

Jesters help their audience live in the moment, finding fulfillment and joy, often through irreverence and new perspectives.

Shout out to these #b2b Jesters we know and love:

→ MailChimp

→ GoDaddy

Click here to take our quiz and find out what your brand archetype is!

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