The Universal Peace Sanctuary Case Study
Key Services
Branding, Strategy, Content Writing, Web Design, Development
Description
Our agency embarked on a mission to elevate The Universal Peace Sanctuary's presence across branding, architectural renders, messaging, and web design. In collaboration with renowned experts worldwide, we set out to transform this project. We not only optimized the donation page for multiple currencies and cryptocurrencies but also established a global platform, facilitating contributions to the temple from every corner of the world.
This $100 million monumental project, currently under construction, has gained significant momentum, attributed in part to its newly elevated presence.
The website serves as a powerful digital catalyst, inviting everyone to actively contribute to the realization of the Sanctuary. Join us in making a meaningful impact on this transformative journey by visiting the site and making a donation.
Branding Work
Having collaborated closely, our agency crafted a brand that seamlessly echoed their mission and vision. We visualized and amplified the Sanctuary's noble goals, encapsulating the essence of fostering inner peace, transcending cultural boundaries, and co-creating a world dedicated to enduring harmony.
Logo Design
Clear Space
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. The minimum clear space is 50% of the height of the entire logo. Our logo must be sized large enough to be easily read on every application. While minimum sizes are specified, it is preferred that the logo appears larger than the minimum size when possible.
Photography
Photography helps to tell your brand's story. Conveying the right imagery allows your audience to connect, evoke emotion, and trust the brand.
Tone of Voice
The tone of voice for this brand is characterized by inspiration, friendliness, and warmth. With a futuristic and humble tone, it aims to instill a calming effect. The language is savvy, elegant, and simple, serving the purpose to inform, inspire, and unite audiences.
Applications
Uniform
The clothing illustrations depict the visual style of the uniforms. Illustration design allows for visualization before implementation. The use of blue and gold in the uniforms creates elegance, friendliness, and a calming energy.
Global Design System
The Universal Peace Sanctuary’s style guide, inspired by values of peace and unity, utilizes a calming palette and clean typography. Shadow Blue and Ecru evoke tranquility, while Josefin Sans for headings and Open Sans for body text impart a harmonious and inclusive visual identity, aligning with the brand's core values.
Web Design
Our agency's goal was to align The Universal Peace Sanctuary's mission seamlessly with the website design. Emphasizing inclusivity, a dedicated section invites visitors to actively contribute to peace by donating towards the construction of the Universal Peace Sanctuary's temple. The website serves as a powerful digital catalyst, inviting everyone to play a meaningful role in the realization of the Sanctuary.
Homepage
Brand Video
We partnered with Brick Visual, a top-tier architectural rendering firm, along with the renowned interior designer and artist Soo Wilkinson. Together, we co-directed the creative process, visually detailing the video to effectively convey the magnificence of both the exterior and interior of the sanctuary.
The Iconic Building
We crafted the 'Iconic Building' page to enrich the site's narrative. Showcasing Shyalpa Rinpoche's vision and Stephan Braunfels' collaboration, it spotlights the lotus-inspired design. Emphasizing inclusivity and wisdom traditions, the page informs visitors about the extraordinary project, deepening their connection with The Universal Peace Sanctuary.
His Eminence Shyalpa Rinpoche
Designed to deepen the connection with the project's founder, His Eminence Shyalpa Tenzin Rinpoche, the page highlights his life journey. From being recognized as a holy child in the Himalayas to spiritual leadership training at age four, Rinpoche's story emphasizes a lifelong dedication to spreading peace globally. This page aims to acquaint visitors with the profound vision and commitment of the founder, enriching their understanding of The Universal Peace Sanctuary.
