Boat Smartwatch Design - Onething Design

We collaborated with boAt, a leading Indian consumer electronics brand, to revamp their Crest app - the nerve center for their smartwatch ecosystem. The original app suffered from discoverability issues and disconnected user flows. Our design agency - Onething Design, tackled these challenges with a focus on:

• Revamped IA: We strategically reorganized the app's architecture to bring previously underutilized smartwatch features to the forefront. This not only improved discoverability but also enhanced the overall value proposition for boAt users.

• Actionable Insights: We meticulously redesigned and bolstered the watch functionalities, providing users with actionable data and insights to fuel their fitness journeys.

• Gamified Experience: To foster a thriving fitness community and drive app adoption, we gamified the user experience, igniting a healthy dose of competition among users.