Shohei Ohtani Brand Identity Concept / Personal Case Study

Shohei Ohtani

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Brand Identity Concept / Personal Case Study

Another one of those concepts that came to mind that was just too good not to create. This study for Shohei Ohtani displays an S with an inner circle, when shown on red, the inner 'O' represents the Japanese flag as well his last name.

The ambigram nature of the mark also insinuates his talented ability to pitch and hit.