Tattoo Studio Website - Case Study
Totem Tattoo Studio from Norway
Best Tattoo Studio in Gjøvik, Norway. They specialize in tattoos, tattoo designs and piercings.
Project Overview
The project involved designing and developing a website for Totem Tattoo Studio. The objective was to create a modern and visually appealing website that accurately reflects the client's tatoo studio, while also providing a user-friendly experience for their customers.
👨🏻💻 Role & Duration
- Company: Totem Tattoo Studio
- Role: UI/UX Designer & Web Developer
- Duration: 2 months
📁 Scope of Work
- UI/UX Design
- Web Design
- Web Development
- Branding
The Problem
Totem Tattoo Studio needed to showcase the studio's portfolio of tattoo work, provide information about their services, and allow customers to easily contact them. The website also needed to be mobile responsive and optimized for search engines to increase the studio's online visibility and attract new customers.
Goals & Objectives
The goal was to improve the studio's online visibility, provide an effective platform for showcasing their work and services, enhance customer engagement and satisfaction, and get more leads from a website.
🎯 Business Goals
- Showcase the studio's work
- Explain the services
- Highlight the unique identity of the studio
- Attract new customers
- Position high on Google for local search
🙂 User Needs
- View a portfolio of tattoo work
- Get information's on services
- Learn more about tattoo artist
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
- Branding
🚀 Launching
- Development
- Testing
- Quality Assurance
- Deployment
Solution
The solution that was implemented to address the user needs and business goals for Studio X Tattoo's website, included the following:
✅ Clean & Modern Design
Reflected the studio's brand and values, using a dark color scheme and high-quality images to showcase the studio's work.
✅ Easy-to-Navigate Website
Clear structure that provided users with the information they needed quickly and efficiently, including location, contact details, services offered, information's about the artists and tattoo care.
✅ Mobile Responsive & SEO Optimized
A mobile-responsive website that provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the studio's online visibility and attract more potential customers.
✅ Fast Loading Website
Through development of studio's website with a focus on fast loading times, tattoo studio gained increased user engagement, reduced bounce rates, and improved search engine rankings, ultimately enhancing its online presence and driving business growth.
Results & Outcomes
Totem Tattoo Studio launch a modern and user-friendly website that showcased the studio's work and services, and also improved studio's online visibility and credibility. As a result, the studio saw an increase in website traffic, improved user engagement, strengthened brand identity, and improved conversion rates, leading to increased revenue and business growth.
📈 Business Results
- Strengthened brand identity and credibility
- Increase in the number of appointments by 30%
- Increase customer loyalty
- Professional & trustworthy look
- More potential customers discovering the studio
🙂 User Feedback
- They liked clear and concise structure of the website
- Users loved the see tattoo work and to learn more about tattoo artist
- Appreciated the speed & mobile-responsiveness of the website
