Fundex - Branding for the blockchain-powered loan platform
Fundex: Democratizing Crypto Loans
Outcrowd is proud to unveil the complete brand identity for Fundex, a revolutionary blockchain-powered platform that's redefining access to crypto loans and investments.
We crafted a comprehensive experience on this project that covered:
Complete brand identity (logo, colors, brand guidelines, marketing materials)
Promotional landing page
The platform's UX/UI design
Today we will talk about complete brand identity👇
The Logo: A Symbol of Growth & Stability
The Fundex logo is a powerful visual representation of their mission.
A rectangular shape conveys stability and trust, a crucial foundation for any financial platform.
Nestled within, an abstract, a zigzagging growth graph symbolizes continuous financial progress.
This visual synergy captures the essence of Fundex – providing a solid foundation for achieving financial goals.
A Color Palette Inspiring Trust & Growth
Outcrowd selected a compelling color palette to amplify Fundex's brand identity further.
Blue, a dominant hue, evokes feelings of trust and security, essential when dealing with finances.
A splash of vibrant green signifies growth and success, reflecting the potential Fundex unlocks for borrowers and investors.
Finally, a touch of pink adds a hint of creativity and energy, representing the innovative spirit driving the platform.
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