Skin Clinic Website - Case Study
Ink Away - Skin Clinic from Norway
InkAway Laser Clinic is one of the best Skin Clinic's in Norway. They specializes in Tattoo Removal, Hair Removal and Botox & Fillers.
Project Overview
The project involved website redesign and development of a new website for Ink Away Skin Clinic. With a focus on providing best skincare solutions and tattoo removal services, Inkaway needed a modern, user-friendly website to effectively showcase their services, attract new clients, and retain existing ones.
👨🏻💻 Role & Duration
- Company: Ink Away
- Role: UI/UX Designer & Web Developer
- Duration: 2 months
📁 Scope of Work
- Website Redesign
- UI/UX Design
- Web Development
- SEO
- Branding
The Problem
Ink Away Skin Clinic had a slow, outdated website that didn't effectively communicated brand's message or values. The website wasn't optimized for mobile devices and SEO, which lead to lack of sales and bookings on the website.
Goals & Objectives
The goal of the project was to improve the clinic's online visibility, provide an effective platform and modern website for showcasing their services & results, attract new clients, and integrate a user-friendly booking system that allows clients to conveniently schedule appointments online.
🎯 Business Goals
- Improve visual appeal of the webste
- Integrate a booking system
- Mobile responsive website
- Showcase Inkaway's services
- Attract new customers
🙂 User Needs
- View informaton about the services, results & pricing
- Ability to book appointments or consultations online
- Fast loading website
- Detailed information about each treatment
Design Process
💡 Strategy
- Discovery Session
- Project planning
- Competitor analysis
- User Research
⚙️ UX Desgin
- Information Architecture
- Mood boards
- Wireframing
- Prototyping
🖌️ UI Desgin
- Visual Design
- Responsive Design
- Branding
🚀 Launching
- Development
- Testing
- Quality Assurance
- Deployment
Solution
The solution that was implemented to address the user needs and business goals for Ink Away new website, included the following:
✅ Clean & Modern Design
New website had a clean, modern design, better user experience, improvied visual appeal and high-quality images to showcase the clinic's work.
✅ Easy-To-Navigate
Clear structure provided users with the information they needed quickly and efficiently, including location, contact details, services offered, pricing and online appointments.
✅ Mobile Responsive & SEO Optimized
A mobile-responsive website that provided a seamless user experience on all devices, including smartphones and tablets, optimized for search engines, helping to improve the studio's online visibility and attract more potential customers.
✅ Booking System Integration
As part of the redesign, a user-friendly booking system was integrated directly into the website. This allows clients to conveniently schedule appointments online, reducing administrative tasks and enhancing the overall efficiency of the clinic's operations.
✅ Showcasing Expertise & Services
The redesigned website aimed to effectively showcase Ink Away's expertise, credentials, and range of services. Through compelling content, testimonials, before-and-after galleries, and informative resources, visitors gain confidence in the clinic's capabilities and feel empowered to engage with their services.
✅ Fast Loading Website
Through the redesign of InkAway's website with a focus on fast loading times, the clinic gained increased user engagement, reduced bounce rates, and improved search engine rankings, ultimately enhancing its online presence and driving business growth.
Results & Outcomes
The website redesign for Ink Away Skin Clinic successfully achieved its goals. With a modern & user-friendly website, Inkaway is better positioned to engage with its target audience, drive conversions, and maintain its status as one of a leading skin clinic's in Norway. As a result, the clinic saw an increase in website traffic, improved user engagement, strengthened brand identity, and improved conversion rates, leading to 50% more bookings from the website.
📈 Business Results
- Increase in the number of appointments by 50%
- Strengthened brand identity & credibility
- Increase customer loyalty
- Professional & trustworthy look
- More potential customers discovering the clinic on Google
🙂 User Feedback
- Users liked the easy way to book appointments on the website
- They liked clear & concise structure of the website
- Users loved the detailed treatments informations and pricing info
- Appreciated the speed & mobile-responsiveness of the website
Client Feedback
" I needed a new website and I got in contact with Dejan. After just a short discussion, he started my work and I must say it ended up amazing. I love the design and there were no difficulties with making the text and contents of the page.
I must say one of the things I love the most, is that this designer almost knew what I wanted without telling him .
When I want things to be done on the page, he is quite fast with a service and always answer very quickly .
I would recommend Dejan to my friends or other people who want to make a delicate, clean and beautiful webpage. "
Synne Dencker
CEO of Ink Away Skin Clinic
