Branding, Logo Design, and Social Content Direction
Sherwood-Austin is a company committed to helping individuals and businesses achieve their full potential. They’re able to amplify strengths rather than focusing on weaknesses and break through any barriers inhibiting growth.
Creating a branding system for Sherwood Austin was a thrilling challenge. We knew that we needed to strike the perfect balance between the fun and expressive personality of the founders and the professional and trustworthy image that their business needed to convey. Our goal was to come up with a branding system that encapsulated everything that Sherwood Austin Solutions represents, including the founders impeccable personal style.
To achieve this, we first delved into the core values of the company and the essence of the founders' personalities. We wanted to create a brand that was not only visually appealing but also authentic and true to the company's values. We started by brainstorming different design concepts for the founders to respond to. A common theme for the logo was a combination of “S” and “A” as their services combine both founders' talents. We considered various color palettes, typography styles, and visual elements that would represent the brand.
Overall, we were thrilled with the final branding system we created for Sherwood Austin. It truly captured the essence of the company, the founders, and their values, while still being visually stunning and effective in building trust and credibility with their target audience.
