Flat Cap Man - J.W.Lees Brewery

I've been working with Squad Agency lately, and I wanted to share some of the cool illustrations I've been creating for their projects with J.W. Lees Brewery.

Every year, J.W. Lees Brewery produces a limited assortment of seasonal cask ales in order to offer something distinct from their primary line of ales and lagers.

As for design, this time inspiration struck when they unearthed an antique beer label featuring a distinguished gent in a flat cap. I was tasked with reimagining this classic chap in a fresh, modern light while preserving his old-world charm. It was a delightful challenge to breathe new life into this retro character.

I'm very happy with the final result. There's much more illustration, and I can't wait to show you everything.

Shout-out to Good Illustration for representing me here. Thanks guys!