Deal Drops - Spring Getaway Sale

A new hero illustration and some custom typography for a sale that didn't end up going ahead. I was pretty happy with this one though.

Check out the sketch and first pass below!

In the original sketch, the "g" had an incredibly long descender, but I couldn't be bothered rendering out all of those plants. Especially, with the scene in that letter being at night — you wouldn't be able to see much detail and it wouldn't really add anything to the scene.

So for the first pass I kept it as a block of colour, but it looked a bit shit, so it was decided to just get rid of it altogether.