Brand Competitor's Review
Creative Director & Designer
Zoom Essence
Project Overview - Brand Competitor's Review
Scope:
Industry: Flavor
Concept Creation
Strategy and Content Outline
Imagery and Design
As the Creative Director and Lead Designer for our agency's client Zoom Essence, my primary focus was to craft a compelling visual strategy with consistent brand content and messaging. I brought on a Senior Designer and Junior Designer to work alongside me during our time with Zoom Essence.
In pursuit of our client's ambition to stand out in the B2B market, we embarked on a captivating visual strategy and key competitors review. Our design team meticulously analyzed the visual identity of key competitors to gain valuable insights and establish industry benchmarks. This comprehensive assessment focused on website and social media visuals, providing us with a clear industry perspective.
