ECO-FRIENDLY STORE BRAND IDENTITY

Brand Identity for eco-friendly shop "Roots"

Created logo, and brand design for food, cosmetics, business cards, Telegram stickers and package using consistent cute character created with help of Midjourney and finished in Photoshop.

Character Description: Root is a friendly character representing the eco-friendly store "Roots". He embodies the idea of a healthy lifestyle and natural products.

Characteristics: Friendly Healthy Eco-conscious Positive Cute

Appearance: Root should look cute and friendly. He can be depicted as an animal or be an abstract character with natural elements.

Color Palette: Light green, brown, and white; these colors are associated with nature, health, and cleanliness.

Use of Character: As the store's mascot, the character should be featured on the logo, product packaging, promotional materials, etc.