Home page redesign for Analyze (Concept)
I redesigned the hero section for analyze.co.za which is a management consulting firm in South Africa. The main purpose for the redesign was to optimize the conversion rates of the website. The major changes made include:
Clear Call-to-action
Compelling Headline
Social proof
The previous design didn't include the elements that could increase conversions, such as those mentioned above. So the new design is more optimized and clearly communicates what the Analyze is about and how visitors can take action.