Fear The Bird - Apparel Campaign

Professional/Student Work

The "Fear the Bird" campaign at Illinois State University celebrates the institution's legacy and unity through an annual tradition of designing and retailing unique apparel crafted by a student designer. In my design approach, I aimed for simplicity and contemporary aesthetics, achieved through custom typography and a simplified redbird logo, distinguishing my work and leaving a lasting impact on the tradition's history.

© Illinois State University, All Rights Reserved

Illustrator, Photoshop

Spring 2020