The Problem

Litera came to us with a combination of products and logos that they had either launched or accumulated through acquisition. Some products didn't have logos and the categories of products didn't make any sense to the end user.

The Solution

We sorted the products by categories the end user would understand and resonate with. We added a color story to reinforce that story and created consistent product logos for every product in their portfolio. Now, Litera has a product suite story that makes sense internally and externally and they have a plan forward as they continue to grow within the legal tech space.

The team: Danielle Falconer (brand strategist), Jess Ferguson (Creative Director/Writer), Taylor Berger (Associate Creative Director), Haley Hunter (Art Director/Designer)