BloomBoard. Director's cut

Representatives of a Pittsburgh-based pioneering learning platform for working learners called BloomBoard commissioned us to create an explanatory animation, a kind of promotional video with a simple, neat style and a warm, lamp/tube atmosphere. 

The choice was flat vector graphics where the main objects are created with fill and the secondary objects - with outline only. This combination allows to unloading of the scene and gives it a lightness due to the large amount of air provided by outline shapes. 

Regarding the animation, the moderate dynamics and calm flow of the narrative are achieved by animating only base 'choreography' and gestures and avoiding the elaboration of excessive fussiness of the full action. 

Part 01. Introduction to the characters.

Part 02. Definition of problematics.

Part 03. Finding a solution.

Part 04. Happy ending.

Scenes.

I.

II.

III.

IV.

Vertical panoramas.

Schoolyard.

Vanessa's daydreaming.

Omar's dream.

Horizontal panoramas.

School hallway.

Classroom.

Bloomboard's formula.

Your consideration is highly valued!