Elastic Path Color Palette
Green is the color of go. Of life. Of money. Of … luck! 🍀
So our primary palette for Elastic Path led with a custom green, named Commerce, and featured Foundation (black), Cloud (white), and a gradient called Composable Blend. Composable Blend, a polychromatic gradient, represents a burst of energy, complementing Elastic Path’s Vibrant brand attribute.
The blend itself is a metaphor for how everyone goes about commerce in their own way, and is used to accent visuals with pop and dynamism.
Looking for a brand agency? We would love to hear from you.
Email us: hello@focuslab.agency