Mediaweek 2024

Building a distinctive visual identity and design toolkit for a marketing event, drawing inspiration from past successes while embracing fresh perspectives.

Mediaweek 2024 aimed to build on the success of its previous campaign while avoiding stagnation. By creating a new visual identity and design toolkit, we provided the event with a fresh perspective and expanded its creative possibilities. The new branding was designed to be both visually appealing and adaptable to a variety of applications. This allowed Brandweek to maintain a consistent brand image while also refreshing its appeal to attendees and industry professionals.