Hyde + Pete Identity Assets Batch 2
Our Challenge
In a downtown bustling with diverse coffee shops and eateries, Hyde + Pete sought a distinctive visual identity that would not only set them apart, but also resonate with their values and the vibrant St. Petersburg culture.
Our Delivery
Drawing inspiration from Webb’s City Drugstore and incorporating its visuals, we’ve crafted a unique visual identity that’s truly one-of-a-kind. Our color palette embodies the spirit of Florida, and the chosen typeface combination ensures legibility at all sizes. With a versatile asset kit suitable for both digital and analog applications, Hyde + Pete’s brand is poised to grow organically through increased exposure.
