Brand Archetype Series: The Caregiver

Next up on our weekly brand archetype spotlight: The Caregiver 🫶

As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.

In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.

Caregivers offer structure through support and a helping hand — while maintaining calm in a crisis and exhibiting an optimistic worldview.

Shout out to these #b2b Caregivers we know and love:

→ Reify Health

→ McAfee

→ Okta

Click here to take our quiz and find out what your brand archetype is!

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