Product Design: 12's Beacon of Light

The Seattle Seahawks send out an annual season ticket holder gift that is highly anticipated by its recipients. They came to us for ideas and a concern for the product feeling “premium” to ensure a high perceived value, but needed to stick to a reasonable budget. With every game being a home game during this season, we created a light with the fan number, 12, that represents 12s everywhere and the spark that the fans bring to the team. Each season ticket holder was able to proudly display this light in their home. The light-up LED “12” sign was a huge hit by both fans, the team, and social media.