Sales Kickoff 2016 Logo

I'm workshopping this year's Sales Kickoff logo. We're going with a western/frontier theme.

I'm trying to integrate last-year's branded SKO logo with this year's theme. My logic is we're ALWAYS going to have "sales kickoff," but the theme is going to change from year to year. I'd like to iterate on this logo each year the same way any major franchise does.

Would love to hear suggestions!