Kindness is Contagious.

Working on the branding for an app that sends you daily reminders to be a kind human.

This is one of three directions being presented but the idea behind it is that kindness can't really be defined to ONE thing so why should the brand? We want to make sure the app feels as fresh as possible every time you open it. Through changing textures and backgrounds the brand will have a personality and an adaptability to it.

The other directions are much more chill.