Impress / Visual identity development

Task. Impress is a luxury restaurant located in Lebanon, in the center of Beirut. It is a place where you can enjoy beauty, delicious food and music. In Beirut finding a place where you can dine and then have a party is unrealistic. As a rule, for this, you need to move from a restaurant to a club, but it is inconvenient: time to get to the place, face control, to search for a seat and a free table can reduce enthusiasm. Impress fills this gap, here the restaurant smoothly turns into a club.

Solution. Visual identity system was developed.  It was decided to convey the idea of ​​a luxurious music restaurant where the atmosphere changes during the day going from a relaxing lunch to a warm and cozy dinner to a hot and crazy party, it was decided to convey the concept of a "temperature map". Figuratively speaking, the atmosphere of a restaurant, like temperature, changes during the day and comes to its peak at night.  From cold to absolute heat. The map itself was depicted in the form of a circle hinting at the DJ's console and additionally reminding of its close connection with music.

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