JELSAN Website 2024 - UI & Web design
About the project - JELSAN is a rapidly growing Dutch-Bosnian furniture company based in the Netherlands.
The client desired a visually appealing and sleek interface, with a fine balance between driving commerce and telling a story.
I was responsible for the UI, graphic design, and image curation. Alongside the website I created a new visual language with new a color palette, fonts, and logo.
The new design aims to enhance user experience by providing a clear and engaging overview of all JELSAN's prodcuts and services. The key features include:
User-Friendly Layout: The clean and intuitive layout ensures easy navigation, allowing users to find products effortlessly.
Visual Appeal: The use of simple tones with a dark green as a highlight color tells the company's story of simple beginnings in the Bosnian woods.
Services: Highlighting the company's key services, such a custom woodwork.
Overall, this design meets the client's functional requirements and enhances the overall user experience, while giving more visual value to each individual product.
