CJL Embalagens - Visual Identity
CJL Embalagens is a recently founded company specializing in plastic packaging solutions, with a focus on personalized and sustainable products such as bags, shopping bags, films and plastic reels. Its mission is to win customer loyalty by prioritizing the balance between cost-effectiveness and sustainability, basing its values on building solid relationships, market ethics and transparency. CJL's products are made from recovered materials transformed into polymers, demonstrating its environmental commitment.
When creating its visual identity, the company adopted the letters CJL as its fundamental concept, representing the initials of the brand's owners. The aim was to incorporate a symbol into the logo that would convey strength and boldness, while at the same time reflecting modernity - attributes that define the brand's personality. The result was the use of a shield shape, integrating the initials into the lines using the Gestalt technique. For typography, the decision was made to create the letters from scratch using grid techniques. As for the colors, shades of green to navy blue were selected, evoking the idea of sustainability and recycling associated with the brand.