Shenzhen Bubble Tea

First draft for the Shenzhen Bubble Tea logo & visual identity for the Logocore challenge. For the logo I was looking to combine the impactful appeal of logos like Wendy's, Marvel, … and the almost stencil-like buildup of the logo as seen with Sheppard Fairey.

Still looking for a color palette that matches the youthful, female trendsetters demographic, making it instagrammable while standing out in the urban, metropolitan lifestyle. I'll be working on it further tomorrow, getting inspired by my favorite artists, including Maria Tiurina, Jamie Hewlett & Studio Muti. Feedback and inspiration very much welcome though!

The core bulletpoints within this challenge are:

• Give it a bubbly appeal

• Great readability - both for locals as tourists

• Needs to instantly be clear they sell bubble tea

• Make sure you can represent the different kinds of bubble tea types that have different milks, sugar levels, temperatures, and ice amounts

• Useable in all sorts of sizes, ranging from the hundreds of little kiosks in the city, the menu, cart signage, flyers, social adverts, …

• Focus on cheerful and helpful attitude

• Family-friendly logo