MINIMALEASE - CLOTHING BRAND WEB DESIGN
Hey all 👋🏻,
I would like to present my design concept for the Minimalease clothing brand.
View the full case study here
The main objective of this design is to explore the influence of a minimalist look, whether from components or other factors that impact the psychology of users, on the decision-making process of considering a purchase on the website, and the brand perception from the users through minimalist design.
Minimalease is a clothing brand that epitomizes the essence of simplicity, elegance, and ease. Inspired by the minimalist lifestyle, Minimalease offers a curated collection of apparel that seamlessly blends style with comfort, catering to individuals who appreciate clean lines, timeless designs, and effortless sophistication.
Ivory evokes a sense of cleanliness and purity, creating a pristine backdrop that allows the clothing products to stand out and take center stage. Ivory has a calming effect on the psyche, promoting feelings of relaxation and tranquility.
Roboto font resonates with modern sensibilities, reflecting Minimalease’s commitment to staying relevant and appealing to a contemporary audience.
