R visualizations

R Visualizations is a firm specialised in creative communication & engineering services of architecture in Santa Monica, California. From photorealistic architecture visualization, urban design, landscape planning, real estate development to visualization in VR, they provide previews for sales teams, and generally work with engineers to provide breathtaking photography of the spaces being constructed.

The new logo design is meant to feel very modern, lightweight, fully embodies the principle of three. In the core logo, you'll notice the width is 2vs6 between the R and "visualizations", as is the height (3vs1). A rooftop is hidden in the R, making it a bold icon for this relatively young firm.