New Top Menu Bar Navigation IA Information Architecture Update
Check out a new optimised concept for the top menu navigation bar of our Desktop Website for iwoca LTD.
Summary of the Design Updates for Top Navigation Bar Redesign (IA):
Mobile & Desktop: Updated the terminology of our products site wide
Desktop: Added supportive explainer copy upon mouse hover for USP of our core products
Desktop: (Top Menu Navbar options) Removed 16 Navbar options. Kept 2: Business Loan and Trade Credit
Mobile: (Hamburger Menu options) Removed 16 options and kept 4
Mobile: (added a fixed sticky Apply button to Step Zero (increase conversion)
Mobile: New tracking on New Sticky Apply on GA4 + Full Story
Mobile: (added Trustpilot reviews, google my business rating, telephone number, email and chat support
Desktop: Navigation bar target size increased on names
Mobile: Hamburger target size increased on names
Desktop: Created Black Underline when you hover w. mouse on Business Loan or Trade Credit
Below is the current (old) version of the website
New Top Menu CTA Button to increase Conversion
Old vs New Mobile Hamburger Menu Information Architecture (IA)
