Paudha : Optimizing the Indian Houseplant Market ( UX )

Title: UX Design Project: Optimizing the Indian Houseplant Market

Introduction: In response to the rapid growth of the Indian houseplant market, this project focuses on enhancing user experience. Through user research, survey analysis, and persona development, insights were gathered to inform design decisions.

User Research & Survey Analysis: Interviews, observations, and surveys provided valuable insights into user behaviors and preferences. Analysis of existing surveys and blogs further enriched our understanding of user needs and market trends.

Plant Buyer Mindmap & Ecosystem Mapping: Visualizations like the plant buyer mindmap and ecosystem map highlighted factors influencing purchasing decisions and identified key stakeholders shaping the market.

User Personas & Survey Questionnaires: Detailed user personas and targeted survey questionnaires were created to validate hypotheses and gather feedback on proposed design solutions.

Conclusion: This project aims to create intuitive, engaging, and personalized experiences within the Indian houseplant market. By understanding user needs and market dynamics, we strive to optimize the user experience and empower indoor gardeners across India.