Maracame: These's New Tequila in town

Overview:

Camarena is a Mexican powerhouse distillery responsible for a variety of vodkas and other quality alcohol beverages. Through Mexafrica, a company trading products between Mexico and Africa, they have extended their reach to South African shores. They plan to sell their products in this new region, and are seeking to hit the ground running, through marketing and branding.

Challenge:

The deliverables included branded design for a couple of touchpoints that would be translated into the brand's overall marketing objectives. The next step was to then create a website that was used as a countdown to the product launch.

Solution:

We were able to create eye-catching, vibrant visuals for their launch day, where they announced this new product. Through the sheer use of visual cues – such as utilizing colour and recognisable symbols – we brought Mexico within our local borders. A website was also created synched with the launch date, and afterward a sound means of exploring and interacting with the brand.

Client: Mexafrica

Technologies: Adobe Illustrator, Adobe Photoshop