The Wammies — Brand Guide
Creating a brand guide is a crucial step in any branding project — it ensures brand consistency, reinforces recognition, and supports storytelling across every touchpoint. For those reasons, we've meticulously crafted The Wammies' brand guide to steer their visual identity seamlessly through all mediums. This guide joins key elements like colors, fonts, and patterns, providing clear rules for their use. Beyond being merely a guide, it acts as the foundational blueprint for their brand's expression.
The Wammies celebrate the heart and soul of the DC music scene, spotlighting the area's top talents with their annual Music Awards. By acknowledging local artists' creativity and influence, they're not just recognizing individual achievements; they're nurturing the entire musical landscape of the Washington Metropolitan Area.
Roles:
☑ Visual Identity
☑ Brand Support
☑ UX / UI Design