Marketo Form Block

We recently shipped improvements to our existing Marketo Form Block to allow for more content, layout, and style flexibility. These are some much needed updates as we start to experiment with embedding Marketo forms in more of our product pages.

Background

An alternative to separate form pages (e.g. Contact Us), a Marketo Form embedded in product pages puts conversion directly in the path of potential customers. Learning about our product’s attractive benefits and reading relevant success metrics and testimonials on the same page, potential customers see the form in context and (if excited about what they see) can immediately take action to connect with Sales to learn more.