Blue Costal Brand Identity

Blue Coastal is a luxury holiday home rental platform, offering an exclusive selection of properties, designed to meet the needs of a high-income audience.The logo created for Blue Coastal seeks to convey the tranquility and beauty of the sea. The "B" symbol, shaped like a whale's tail, evokes marine life and the movement of water, especially the waters frequented by killer whales during the summer, when houses are most sought after for rent.