Ukhty, Why Do You Need a Web Store?

The objective is clear: to tell people about the product. In addition to website information, it may generate awareness. The website will be able to meet all of the needs and interests of buyers, encouraging them to purchase whatever the brand owner offers.

When you run your own website, you get to maintain full control over everything, including the way it looks, what it says, and how it works. The possibilities are endless. You can even reinforce your brand during the unboxing experience and use custom boxes to leave a lasting impression on your customers. Best of all, you get credit for your product—not a third-party marketplace!

Establish and strengthen your brand

Your products need relevancy, and your store provides this sparkling difference between you and your competitors with the type of services you provide.

Providing the customers with an impression that stands out with a great logo, tagline, and the voice of the brand, which states what the brand stands for, helps get the required attention, which is not possible when selling through a marketplace.

User-Friendly Navigation

Upon visiting a new website, most visitors go straight for the website navigation. According to the 2021 Digital Experience Benchmark Report, the average time on a page across all industries is just 54 seconds. After that, the attention span declines.

To help your visitors get where they need to go easily and efficiently—may it be purchasing, looking for additional information, or even getting in touch with customer service—it’s important to make your navigation as user-friendly as possible.

Basic Structure

Online stores frequently use the same structure and components. This includes product category and product display pages, as well as a shopping cart with shipping and payment options. If eligible, customers will be directed to a customer account section where they may check information about the things they ordered as well as the status of their shipment.

This is just one example; these required aspects do not preclude you from being creative with your designs and taking a new approach to traditional buildings.

Make Your Products Clickable

The product view page gives shoppers a close interaction with your product, and it’s where they usually decide whether they’ll buy it or not. Therefore, this page should engage your customers, capture their attention, but also help them understand whether a product is right for them to cut the deliberations to the possible minimum.

Multiple Payment Options

An online store’s primary goal is to gain revenue, and an optimized shopping cart feature will only help you maximize this. When it comes to optimizing your shopping cart, customers expect features such as fast service, seamless checkout, trustworthy payment options, and even the option to preview their orders before completing a purchase.

So, consider using a headless eCommerce platform solution, as it will allow you to customize your site’s checkout the way you want and make it simple for your customers.

Shipment

Offering the customer easy visibility at all order stages—confirmation, packing, dispatch, out for delivery, and eventually delivery—is a great way to keep them engaged throughout the order journey and reduce the chances of post-purchase dissonance. An order tracking visit to the website is also a great opportunity for brands to showcase add-ons or complementing products and upsell to the customer.

So that's it. For those of you who sell online, not just selling but also prioritizing the marketing side and brand strength, I suggest you create an online store.

If you are interested and have something to discuss, don't hesitate to chat me just click on this WhatsApp

Barakallahufiikum.