UnidosUS 2022 Impact Report + Website

See more at https://www.julierado.com/unidosus-2022-impact-report-website

In 2021, we worked together with UnidosUS, a civil rights organization serving the Hispanic community, on their inaugural impact report website. We were asked to help out again for the design their 2022 digital and print impact reports, Building Our Power.

UnidosUS works tirelessly to remove the barriers that Latinos face in everyday life and to show the power of being unidos—creating opportunities for the Latino community. The theme of the report, Building Our Power, was inspired by the turnout of Latinos at the polls for the midterm elections. By highlighting the voting power of Latinos, UnidosUS continued doing the work to serve Latino communities and elevate their visibility and contributions.

The design takes inspiration from classic campaign posters, using a mix of posterized image treatments, stars and hand-drawn graphic elements, and pops of color from the UnidosUS brand. Being able to create collages of these elements allowed us to match the energy and vibrancy of the Latino community and their power.

(Work done at Untuck with John & Amy Saal; development by Adam Balée)