Mastery Charter Schools Campaign

See more at https://www.julierado.com/mastery-charter-schools-campaign

In the years since the pandemic, Mastery Charter Schools of Philadelphia and Camden noticed that attendance was slipping, students weren’t wearing their uniforms, and the turning-in of homework was rather lackluster.

They wanted Untuck’s help to come up with a logo and supporting graphics for an inspirational campaign dubbed “To the Top Together” that would encourage students to improve in all three areas and would live on bookmarks, flyers, and posters to be distributed throughout the school year.

We originally played around with the idea of illustrating mountains, but quickly realized that for city kids, that didn’t necessarily make sense—so rather than mountains, I switched to illustrating skyscrapers of Mastery polo shirts, towers of books, and attendance sheet structures amidst silhouettes of Philadelphia’s City Hall and Camden’s Adventure Aquarium. The results? Attendance and uniform compliance are up, and the schools have the addition of some fun artwork in their hallways. Win-win-win.

(Work done at Untuck with John & Amy Saal)