Redesigning the Payment Page of Josh Talks English Speaking App
Introduction
In my role as a Product Designer at Josh Talks, I undertook the redesign of the Payment page for the English Speaking app. This case study outlines the challenges faced, the design process followed, and the improvements achieved through the redesign.
Background
The Payment page is a crucial part of the app, as it is where users complete transactions to access premium features. The previous design had several issues, including a complex layout, unclear navigation, and lack of visual hierarchy.
Goals
Simplify the payment process to improve user experience.
Increase conversion rate by making the payment options more visible and intuitive.
Enhance the visual appeal of the page to align with the app’s overall design language.
Process
Research & Analysis
Conducted user interviews and gathered feedback on the existing Payment page.
Analyzed user behavior using heatmaps and session recordings.
Studied competitor payment pages to identify best practices.
Design
Created wireframes and prototypes based on user feedback and research insights.
Iterated designs based on internal reviews and feedback from stakeholders.
Developed a design system to maintain consistency across the app.
Implementation
Collaborated with developers to ensure smooth implementation of the new design.
Conducted A/B testing to compare the performance of the old and new designs.
Rolled out the new Payment page design to all users.
Results
Simplified layout and improved visual hierarchy led to significant increase in conversion rate.
Enhanced visual appeal of the page received positive feedback from users.
Improved navigation and clarity resulted in a 20% reduction in payment errors and confusions.
Conclusion
The redesign of the Payment page for the English Speaking app was a successful project that resulted in significant improvements in user experience and key metrics. By focusing on simplifying the payment process and enhancing the visual appeal of the page, we were able to achieve our goals and improve the overall app experience for our users.
That’s it.😁
Thank you for your time, I really appreciate you reading and going through my design process with me. If you have any feedback or any question, always feel free to connect.
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Here’s my website have a look here; www.thepurvangmehta.com
Hope you have an amazing day! ❤