La Ducha

La Ducha is a tiki and karaoke bar located in Isla Verde, Puerto Rico. The logo represents a shower (ducha) in an illustrative and minimalist way. We selected a condensed display typeface to give a fun and youthful style to the brand. The chosen colors with bright tones evoke warm beach vibes. Design elements are based on handmade-style illustrations, which merge the concepts of beach, shower, restaurant and hookah bar.