Patria Tours

Get to know the new brand identity of Patria Tours. We created an icon based on the sentry box and the concept of tours/tours. We added a star that represents the passion and pride for our island Puerto Rico. The colors and design elements are based on three important components: nature, history and culture. The main color of the brand is light blue, a distinctive color of our flag, and we created geometric illustrations of our flora, fauna and additional tourism elements. Also, we created a character from the protagonists of Patria Tours: a tour guide. The brand's style is minimal and cheerful, which communicates professionalism and confidence.